Ford Motor Company begins
producing low emissions pickup trucks nationwide
NORFOLK, Va., August 3, 1999 -- Ford Motor Company today produced
the first of its 2000
model F-Series pickup trucks to be sold nationally as Low Emission
Vehicles (LEV) far in advance of government regulation.
"Today
we are bringing to reality Ford's commitment to set itself apart
from other auto makers through our 'Cleaner, Safer Sooner,'
campaign," said Tom Phillips, Norfolk Assembly Plant manager.
"Ford's leadership is redefining the standard by which corporations
are being measured in environmental responsibility."
In May,
Ford President and CEO Jac Nasser announced that all pickup trucks
sold in the U.S. and Canada - about three quarters of a million --
would be Low Emission Vehicles (LEV), well ahead of proposed
government regulation and with no additional cost to customers.
Beginning with the 2000 model year for the F-150s built at the
Norfolk Assembly Plant, the F-Series pickup fleet will average smog
forming emission levels 43 percent cleaner than before it was
classified as a LEV.
"At Ford, our goal is to become the
world's most environmentally progressive automaker," said Gurminder
Bedi, vice president - Truck Vehicle Center. "We believe it is
possible for people to be environmentalists and auto enthusiasts.
That's what customers and communities are demanding of us, and
that's what Ford is demanding of itself." ....
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