•    The all-new Ford F150 is named North American Truck of the Year at the North American International Auto Show (NAIAS)
•    Since its launch in October, 2008, the all-new F150 has earned many awards and accolades, including 2009 Motor Trend Truck of the Year™
•    The 2009 F150 also America’s safest full-size pickup
DETROIT, Jan. 11, 2009 – The all-new 2009 Ford F150, America’s best-selling vehicle, was named North American Truck of the Year today at the North American International Auto Show (NAIAS) in Detroit.
The prestigious award comes hot on the heels of the 2009 F150 being named 2009 Motor Trend Truck of the Year™ and the “Truck of Texas” by the Texas Auto Writers Association in addition to a number of other awards and accolades.
“Winning 2009 North America Truck of the Year honors is a special distinction because it acknowledges the team’s efforts to push harder and deliver even more for customers – including quality, safety leadership, unsurpassed fuel economy and smart features aimed at further improving their productivity,” said Mark Fields, Ford’s president of The Americas. “Ultimately, though, this award is a nod to true truck customers, who have inspired us to deliver America’s favorite pickup for 32 straight years.”
The North American Truck of the Year award recognizes vehicles based on factors including innovation, design, safety, handling, driver satisfaction and value for the dollar. Fifty automotive journalists in the United States and Canada vote for the vehicles, which must be “all-new” or “substantially changed” from the previous model to qualify for the award.
The 2009 F150 is new inside and out. The Ford truck team adopted a holistic, 360-degree approach to revamping the vehicle – from its segment-first features to the tough new exterior highlighted by a dramatic three-bar grille and more spacious, flexible and refined interior, to the unparalleled choice of cab styles and trim levels.
The improvements are just as dramatic beneath the sheet metal. They include a new high-strength, lighter-weight chassis that delivers even more horsepower, unsurpassed fuel economy and class-leading towing and payload capacity.
“We know how important the F150 is to our customers and their livelihood,” said Derrick Kuzak, Ford’s group vice president of Global Product Development. “That’s why our team has been working so hard to deliver the most capability, improve fuel economy and ensure that this F150 lives up to the durability and reliability expected of a ‘Built Ford Tough’ truck.
“Ford has spent years listening to our truck customers, and as the truck leader, we take our responsibility to deliver the right tools for them very seriously – and winning North American Truck of the Year is yet another assurance that the team absolutely delivered the best full-size pickup in America,” Kuzak continued.
For the 32nd year in a row, Ford’s award-winning F-Series is America’s best-selling truck with 2008 sales of 515,513.
For the 27th year in a row, F-Series is once again America’s best-selling vehicle of any type – car, crossover, SUV, truck or van.
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