•    The 2009 Ford F150 is the only pickup to earn both the government’s top 5-star crash-test ratings and the Insurance Institute for Highway Safety’s (IIHS) “Top Safety Pick award”.
•    Ford has more U.S. government 5-star safety-rated vehicles than any other brand and more IIHS “Top Safety Picks” than any other automaker.
•    The 2009 Ford F150 features more standard safety features – including standard Safety Canopy® side curtain air bags, AdvanceTrac® with RSC® (Roll Stability Control™) and a patented “K-bag” seat-mounted air bag – than any other half-ton truck.
•    The 2009 Ford F150 powers the F-Series lineup to 32 consecutive years of truck sales leadership and continues picking up awards, including Motor Trend “Truck of the Year™”.
DEARBORN, Jan. 7, 2009 – The all-new 2009 Ford F150 became America’s safest full-size pickup by earning 5-star ratings in both government crash tests, in addition to the “Top Safety Pick” award from the Insurance Institute for Highway Safety (IIHS) and an unmatched list of advanced standard safety features.
The 2009 F150 – the 2009 Motor Trend Truck of the Year™ – recently earned 5-star frontal- and 5-star side-impact crash-test ratings, the highest possible scores in the National Highway Traffic Safety Administration (NHTSA) tests.
“The new F150’s leading 5-star crash ratings and ‘Top Safety Pick’ award further demonstrate Ford’s commitment to safety as we have more top government ratings than any other brand,” said Susan Cischke, Ford’s group vice president of Sustainability, Environment and Safety Engineering. “The new 2009 F150 also offers more advanced safety features as standard equipment than any other half-ton truck, part of our aggressive roll-out of safety for millions of customers.”
The new F150 led Ford’s F-Series lineup to a 32nd straight year of truck sales leadership in 2008. Ford F-Series finished the year with 50,448 more unit sales than its nearest competitor. In addition, for the 27th year in a row, F-Series is once again America’s best-selling vehicle of any type – car, crossover, SUV, truck or van. Since the all new 2009 F150 went on sale in October 2008, Ford F-Series has gained market share, increasing from 31 percent of the full-size truck market in the first nine months to 37 percent in the fourth quarter.
“Ford’s F-Series sales have picked up pace since the launch of the new F150,” said Doug Scott, Ford truck marketing manager. “Purpose-made ‘Built Ford Tough’ trucks helped lay the foundation of this great country and growing F-Series sales will be one of the early indicators of an economic recovery as the country begins rebuilding”
The Toughest Truck
The F150’s safety leadership is built on the solid structure that underpins the truck’s legendary “Built Ford Tough” durability and capability. The new truck has an all-new hydroformed steel front end – including use of tubular ultra-high-strength lighter weight steel that contributes to its unsurpassed fuel economy in the full-size pickup truck segment.
“The all-new 2009 Ford F150’s leading crash-safety ratings add to its capability, fuel economy and technological leadership,” said Steve Kozak, Ford’s chief engineer for safety systems. “We achieved top safety ratings and unsurpassed fuel economy at the same time by using high-strength and ultra-high-strength steel in key areas of the new F150’s structure.”
New to the 2009 F150 is Ford’s standard Safety Canopy® side-curtain air bag rollover protection system, which helps protect front and rear outboard passengers in both rollovers and side-impact crashes. The air bag is designed to stay inflated for several seconds for additional protection in rollover crashes, which often last longer than side-impact crashes.....

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