• Ford is celebrating the production of the 2009 Ford F-150, the most capable full-size pickup on the market with unsurpassed fuel economy.
• The new F-150 is the best value with a starting price of $21,320 for Ford’s workhorse, the XL Regular Cab.
• Ford invested $110 million in Kansas City Assembly Plant to build the new F-150 with tooling and equipment upgrades.

KANSAS CITY, Mo., Oct. 2, 2008 – Ford Motor Company employees at Kansas City Assembly Plant today celebrated the production of the new 2009 Ford F-150, which offers the most capability in the full-size pickup market with unsurpassed fuel economy.

“Ford is the truck leader and core F-150 truck buyers expect and demand the best truck on the market,” said Ford Motor Company Group Vice President of Global Manufacturing and Labor Affairs Joe Hinrichs, who thanked plant employees for a successful launch of the new
F-150. “Ford’s quality is on par with the best in the industry and the team at Kansas City Assembly Plant is delivering a truck that is ‘Built Ford Tough’ with an unrelenting focus on quality and craftsmanship.”

On sale later this month, the new F-150 offers fuel economy that has improved an average of
8 percent across the entire lineup as a result of a wide-range of engineering enhancements. The fuel economy gains reach as high as 12 percent versus the prior model year on F-150 models equipped with the high-volume 3-valve, 5.4-liter V-8 engine. At the same time, the new F-150 delivers class-leading towing capability of 11,300 pounds and hauling capacity of 3,030 pounds – a combination no other competitor can match.

The new F-150, part Ford’s F-Series lineup that remains the best selling vehicle on the market, also offers more standard safety equipment than any other half-ton pickup on the market, with comparable or better pricing at all three cab configurations versus the competition. The F-150 Lariat SuperCrew, for example, starts at $35,820*, more than $5,000 less than a comparably equipped 2009 Dodge Ram.....

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