• Ford revs up new 2008 Ford F-Series Super Duty at Daytona 500 as part of massive marketing launch
• New versions of the very successful Super Bowl ad to air emphasizing the truck’s unmatched capability and toughness.
• Two teams near halfway point of a cross-country, round-the-clock quest to rack up 150,000 miles – documented at www.insidesuperduty.com – demonstrating how the new Super Duty became the most capable and durable truck in America.
• The new truck is off to a fast start – lower prices with more standard features helped generate better-than-expected showroom traffic, including 70,000 orders already.

On Sunday, Feb. 17, the new 2008 Ford F-Series Super Duty gets top billing at NASCAR’s Daytona 500 race – including a record road trip, massive displays and new versions of the truck’s Super Bowl ad. The “Bold Endures” Super Duty team (shown in photo) will make an appearance at the race with a new F-450 that already has driven more than 70,000 miles across 27 states, towing an 18,000-pound trailer. It’s one of two trucks traveling 24/7 through 49 states and six Canadian provinces to demonstrate the truck's toughness and is being promoted on www.insidesuperduty.com.

DEARBORN, Mich., Feb. 16, 2007 - Fresh off a major Super Sunday appearance, the newly launched 2008 Ford F-Series Super Duty hits high gear with top billing at NASCAR’s Daytona 500 race, including a record road trip, massive displays and new versions of the truck’s Super Bowl ad. Ford’s boldest, most capable and toughest truck ever will be promoted heavily throughout the NASCAR season as part of a massive marketing launch that trumpets the pickup’s “Built Ford Tough” pedigree as it set new standards for Ford’s rigorous truck development testing.

“This is a super February for Super Duty as we launched the new truck on the Super Bowl and build on that at NASCAR’s biggest race,” says Cisco Codina, Ford’s group vice president of North American Marketing, Sales and Service. “Its presence at the races, on the football field and on the street is a fitting way to celebrate 30 years as America’s best-selling truck.

The new truck also is quickly racking up accolades, including the most prestigious truck award in the largest pickup market in the country. This is the fourth consecutive year that the Texas Auto Writers Association has named F-Series the “Truck of Texas” – a feat unmatched by any other manufacturer – as the new 2008 F-Series Super Duty took the award amidst one of the most intense years for new truck launches.

F-Series Powers the Daytona 500
Viewers tuning into the Daytona 500 broadcast on FOX will see a new 30-second Super Duty commercial highlighting the powerful 6.4-liter Power Stroke® diesel engine that produces 350 horsepower and 650 foot-pounds of torque. The ad shows the diesel engine with dual turbochargers and Ford Clean Diesel Technology being assembled before viewers’ eyes.

“Race fans are very loyal truck buyers – the parking lots at NASCAR events are filled with F-Series pickups,” says Todd Eckert, Ford Truck marketing manager. “Ford trucks have been a part of NASCAR for decades, and we will continue to build on that strong foundation by pushing the new F-Series Super Duty heavily at the Daytona 500 and beyond,”

Ford racing fans are invited to attend the “Super Duty Saloon” at one of Daytona’s most popular waterfront clubs, the Ocean Deck Restaurant and Beach Club, Feb. 15-17. At the event, fans can enter a live drawing for a chance to win an all-expenses-paid trip to the Ford Championship Weekend NASCAR finale in Homestead, Fla., Nov. 16-18.

Ford NASCAR drivers will make special appearances to sign autographs and participate in live question-and-answer sessions. The new Super Duty also will be featured in interactive games, offering the chance for fans to win Ford Racing prizes and giveaways. In addition, the Ford lineup of vehicles will be on display.

The Ford truck racing efforts – including a major presence in the NASCAR Craftsman Truck series – are part of Ford’s strategy to reach out to customers where they live, work and play. Ford research demonstrates tremendous loyalty among the growing NASCAR fan base of 75 million people worldwide. Two-thirds of Ford Truck owners are racing fans, and 60 percent of the owners specifically say they follow NASCAR racing. In general, 72 percent of NASCAR fans are loyal to products they see associated with the race series and their favorite drivers.

70,000-mile Road Trip

The “Bold Endures” F-Series Super Duty team will finally take a quick break and make its first big public splash at Daytona 500 after traveling more than 70,000 miles across the nation. The team’s record road trip adds to the stories behind America’s toughest road test, created to demonstrate the new 2008 F-Series Super Duty’s “Built Ford Tough” pedigree.

Two “Bold Endures” teams and traveling across the country 24 hours a day, seven days a week, stopping only f or regular maintenance and driver changes. The two 2008 Ford F-450s will travel 150,000 miles through 49 states and six Canadian provinces, towing a trailer with up to 18,000 pounds. They travel an average of 1,000 miles a day in all types of terrain, elevations and weather conditions.

“We cause a stir wherever we go,” says Al Hunt, lead driver for the “Bold Endures” team. “It is tough for us to get back on the road after our fueling stops because curious Super Duty fans want to take our picture and learn all about our cross-country adventure.” ....

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