•    2010 Ford Harley-Davidson™ F150 edition features a new, bold front fascia and grille along with a premium interior and model-specific ornamentation
•    Sport suspension and standard 22-inch polished, forged aluminum wheels and tires – the largest available on F-Series – complement refined ride of the new Harley-Davidson F150 edition

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CHICAGO, Feb. 10, 2009 – The 2010 Ford Harley-Davidson™ F150 delivers a new standard of “custom cool,” combining the smooth handling and legendary durability of America’s best-selling truck with the authentic styling of Harley-Davidson, the industry leader in motorcycles.
This marks the 14th Harley-Davidson edition of an F-Series truck and latest in a line of Ford Harley-Davidson F-Series models dating back to 2000, which aim to appeal to customers who appreciate quality and unique details only this kind of collaboration can bring.
“Our successful co-branding, unmatched in the industry, offers customers true specialized truck luxury,” said Derrick Kuzak, Ford’s group vice president of Global Product Development. “Just like with our other associations, we’ve linked with an industry leader to offer the best
of the best.”
The successful collaboration between these two icons of the open road has produced eight F150 models, as well as six Super Duty F-250, F-350, and in 2009, the first Harley-Davidson F-450 edition truck. The 2010 Ford Harley-Davidson F150 is the first Harley-Davidson edition vehicle built off the award-winning new 2009 Ford F150.

“This truck builds on the legacy of toughness that’s been the hallmark of the Ford F-Series brand,” said Matt O’Leary, chief engineer. “Now we’re giving customers more of everything they love with the best F150 and the boldest Harley-Davidson F150 ever – featuring a fully differentiated design, all-wheel-drive capability, 22-inch wheels and a knock-out interior.”
The exterior of the 2010 Ford Harley-Davidson F150 offers a bold front fascia and six-bar shaped billet style grille and boasts specialized forged aluminum and Harley-Davidson® chrome badging. The truck will have a lowered appearance because of a fully integrated deployable running board.
Also standard are 22-inch low-profile performance tires – the largest in the F-Series lineup –
and Euroflange forged wheels with a polished and painted center wheel cap. The paint selection is classic Harley-Davidson – Tuxedo Black and the first Ford application of Lava, a deep maroon with three-color metal flake.
The interior is customized to appeal to the truck buyer who appreciates the attention to detail for which both Ford and Harley-Davidson are renowned.
“There’s a real tie-in between the truck’s interior and exterior designs,” said Patrick Schiavone, Design director. “It’s very much like how some customized Harley-Davidson motorcycles have a prominent theme that runs through them. That’s how we tie it in with custom bikes.”
Also impressive are the seats and console lid, which features hand-made cloisonné badges; the console has a limited-edition serialization plate.
“These handmade badges continue our theme of premium Harley-Davidson offerings,” said Schiavone. “Probably the only place that most people have seen hand-made cloisonné is on premium Harley-Davidson motorcycles. It’s really high craftsmanship, and people will recognize it as another connection between the two brands.”
Linkage is apparent even in the smallest details, such as adornments on the seats.
“The theme of the seat was designed to resemble a Harley® biker jacket,” Schiavone said. “We even used authentic materials you’d find on Harley-Davidson MotorClothes® brand apparel.”
The seat backs feature ribbed leather treatments, engraved Harley-Davidson button snaps and even zippered map pockets featuring zippers from Harley jackets.....

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