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News .: 2006 .: Ford Introduces FX2 F-150

Ford Introduces FX2 F-150


The FX2 features a dark billet grille, a sporty, deep front valance, monochromatic paint and unique 18-inch wheels.


F-Series customers know exactly what they want, and they aren’t shy about letting Ford know.

The 2007 Ford F-150 FX2 is an example of how connected Ford is to its customer base because it is being offered as a result of customer demand for the popular FX package on a two-wheel-drive truck. It also continues Ford’s tradition of offering more models, more cab options and more box configurations than any other truck line in North America.

Ford introduced the current F-150 FX4 in the 2004 model year as a specialized truck for the off-road enthusiast seeking rugged 4x4 features, such as shift on the fly and skid plates, and unique styling cues. The new F-150 FX2 carries on the tradition of targeting key customer groups, offering a sport truck aimed at customers looking for a more stylish appearance without the need for 4WD.

“The FX2 is a very different approach for F-150,” says Raj Sarkar, assistant marketing manager for F-150. “It looks aggressive both because of its design and its stance. Younger customers are more image conscious, and this truck makes a style statement.” ....


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