• New line of 2008 Ford Super Duty pickups go on sale in early 2007 – the most capable Super Duty trucks ever.
• New Ford F-450 pickup model joins lineup, offering industry-leading towing capacity in excess of 24,000 pounds and maximum payload of more than 6,000 pounds.
• All-new 6.4-liter Power Stroke® Diesel is Ford’s cleanest and quietest diesel ever sold in America.
• Ford to feature nearly 60 vehicles at 2006 State Fair of Texas, including F-250 Super Chief concept, new 2007 “Texas Edition” Expedition, special-edition F-150 pickups and new 2008 Super Duty trucks.
• Country superstar Toby Keith’s new song, “Working Man,” showcased in Ford Super Duty reveal; Keith to star in a series of new Ford television advertisements beginning in October.

DALLAS, September 28, 2006 – The all-new 2008 Ford F-Series Super Duty, the industry’s leading heavy-duty work truck and a mainstay of businesses throughout America, was unveiled today on the eve of the 2006 State Fair of Texas.

The fair, which routinely attracts approximately 3 million visitors during a 24 day period and is one of the largest, longest-running state fairs in the country, has become an important part of Ford’s product launch and marketing activities, particularly for trucks. This year’s fair marks the second year in a row that Ford has unveiled an all-new vehicle at the annual event. In 2005, the Ford Explorer Sport Trac – the groundbreaking sport-utility truck, an SUV with the cargo box of a truck – was launched State Fair of Texas.

The new line of Super Duty pickups was unveiled to a large audience of Ford dealers, employees, media and key stakeholders on a unique “construction site” stage. Mark Fields, president of the Americas for Ford Motor Company, hosted the launch event.

“The F-Series is an essential part of our core business, and we will do whatever it takes to stay number one in full-size trucks,” said Fields. “Every aspect of the new line of Super Duty trucks, including capability enhancements, design changes and feature innovations is uniquely designed after spending a great deal of time talking with – and listening to – our customers.” ....

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